5 Brands Changing The Feminine Hygiene Industry (2025)

For so long, women have been taught to be ashamed of their periods and keep feminine wellness talk to a minimum. As a result, women often aren't taking the steps they need to stay healthy. Luckily, the stigmas around talking about periods and feminine hygiene are finally breaking, and we have several feminine wellness brands to thank!

You should not feel ashamed or embarrassed about your body and treating it well, and these 5 brands are proving that statement. Below, check out the brands that are changing the feminine hygiene world with their photogenic packaging, care for ingredients, and acknowledgement of all the problems women face but previously felt like they couldn't talk about.

Queen V

Finally, cute feminine wellness products that you'll want to show off! So many traditional feminine hygiene products are purposefully made to look discreet, so I love that Queen V is making a bold statement and breaking the stigmas around vaginal wellness.

With three main product collections—Maintain, Heal, and Enjoy—Queen V has products for every wellness need. Personally, I love the Pop The Bubbly pH-Balanced Bubble Bath, but there are so many products to try out that you'll no doubt find something you love! Another plus? Their products are incredibly well-priced (as in under-$20!) and you can find Queen V at places like Target and CVS!

Queen V Essentials Kit

Love Wellness

Founded by Lo Bosworth and backed by medical experts, Love Wellness is a great option if you are looking for natural personal care products. From an array of vitamins that treat everything from bloating to UTIs, to pH-balancing wipes, Love Wellness's products will have you feeling like your best self.

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Plus, I love the rainbow-assortment of packaging. You'll want to share all your chic Love Wellness products on Instagram!

Love Wellness Balanced Cycle Kit

LOLA

Who doesn't love a good subscription service? As a busy mom and businesswoman with little free time, I love subscribing to different delivery services that make life easy, and LOLA lets customers build custom subscriptions for period products.

You can select from different products like organic tampons and pads, decide how frequently you would like products to arrive, and can change up your order depending on what you need each month.

No one should feel embarrassed about purchasing period products at the store, but I do love that LOLA makes things hassle-free.

LOLA Period Essentials Kit

Lady Suite

We put so much care into developing comprehensive facial skincare routines, so why don't we afford the same attention to the rest of our body? Lady Suite was specifically designed to give intimate skin some much-needed love. Their products were created to treat a number of issues, from razor burns to ingrown hairs to dryness, and bring quality, non-toxic skincare to your bikini area.

Lady Suite Refresh & Glow Bundle

Knours.

Everyone knows that hormones can throw even the best planned skincare routine out of whack, causing an increase of breakouts that nobody wants to deal with. Knowing this, Knours. was created to directly address how our skin responds to hormones changes throughout the month. Finally, there's a skincare brand that actually stands a fighting change to take care of hormonal acne!

Their D-5 Calming Facial Soap in particular is targeted towards "PMS skin" as well as skin that's easily affected by stress, pollution, and lack of sleep.

Knours. D-5 Calming Facial Soap

5 Brands Changing The Feminine Hygiene Industry (2025)

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